This skein-shaped Prize Bottle — a “bottle styling for detergent specially recommended for woolens” — was designed in the early 1980s by Ken Cato (formerly of Cato Hibberd Design., now of Cato Brand Partners)
We have a soft spot for packaging simulacra like this. A bottle shaped like a skein of yarn communicates something essential about the product and provides an easy hand grip. What’s not to like?
For years we’ve been noting timeless (or, at least, surprisingly current) packaging ideas like Ken Cato’s Prize Bottle. Why not make it a regular feature?
Therefore: Keep up with the latest “Packaged (past tense)” Fridays on box vox.
+ One more thing…