The Italian design factory known as Alessi has, for a while now, sold its flatware in boxes with black & gray patterns of silhouetted cutlery — knives, forks, spoons, cake servers, etc.
These are “decorator” boxes in the sense that most of the branding and all of the product information appears on a removable belly band sleeve. (See also: Branding in your home)
Alberto Alessi’s first connection with Finnish design was in the 1970s, when he started working with the graphic designer Eija Helander and her architect husband [Franco] Sargiani. It was an intensive cooperation: the couple did all Alessi’s graphic design from the logo to the packaging.
Design in Finland Magazine
Finnish Foreign Trade Association, 1995
More Alessi flatware patterns package design and then I digress… [Read more…]