Is that a banana (sticker) in your pocket…?
I peeled this little sticker off of a banana and stuck it onto my wallet a couple weeks ago. I was happy to see it.
Whoever designed Chiquita’s “happy face” took advantage of the product’s naturally curved shape to make it look like a smile.
“Maybe it’s time to revisit this topic,” I thought to myself.
I’ve got a lot on my mind, however. Maybe too much. Clearly, I needed to spend some time researching whether there were any other brands making their products smile in this way. The sticker on my wallet was a reminder that eventually paid off.
I found three examples that share some interesting characteristics. All three include a photo (or a realistic illustration) of a smile-resembling food product.
In each case, the designers rely partly on their products’ curved shape, but also on a tagline claiming “happiness” as a product benefit.
Chiquita Bananas, Kraft Macaroni and Cheese, and Herta Frankfurters. These are three food brands whose products smile at us of late.