Meg Crane’s 1968 package design for Predictor® pregnancy tests has recently been in the news. But she also designed the packaging for a set of spices in the early 1970s.
Update: I recently had a chance to speak with the designer and she clarified a number of things about the project.
Her company was Ponzi & Weill and I had assumed that the spice importer, Flavorbank was their client. To my surprise, Crane explained to me that the project was, in fact, a joint venture between Ponzi & Weill and Flavorbank.
The photo above appeared in Graphis Packaging 3, described there as “transparent containers on a display rack.” That terse description, however, doesn’t fully describe its most interesting features.
For one thing, the spice containers have caps that enable them to hang from a wire rack.
Flavorbank’s World of Spices are packed in a dynamic, modern style that combines functionalism and merchandising pull. Spices contained in plastic tube that pours easily. Five spices are available and hang on a kitchen wall rack when not in use.
Hardware Retailing, 1973
The varying lengths of the tubes, of course, is another interesting feature. When I first saw it, I wondered: did Flavorbank package these differing amounts according to the proportions of each spice that a consumer was apt to use? Ms. Crane has confirmed that this was the case.
I found a 1973 ad in the Galesburg (Illinois) Register, however, and realized that the variable lengths of the spice tubes were also marketed as a consumer option. Stores sold these spices “…by the inch in see-thru tubes with hanging rack if desired.” [Read more…]