“Diabetic Soft Drinks”
How should we parse that phrase? Are these soft drinks for diabetics? Or are these soft drinks that are, themselves, diabetic? It’s a bit like the phrase “Healthy Foods” that so many brands use in place of the more grammatically correct “healthful foods.”
Except that, in this case, the Coca-Cola company cobranded their sugar-free TaB and Fresca brands with a disease.
Why would they have done that? Because, at that time in New Zealand, certain regulatory anomalies were in place requiring that diet soft drink manufacturers label their products in this way.
What regulations, precisely? (Asked and answered, after the fold…) [Read more…]