Day 4 of “Box Interiors Week”
Following the thread of colored box interiors, today we pivot from contemporary sculpture to commercial packaging.
I think that the three boxes on the right demonstrate the concept nicely.
At first I assumed that a brand named “Agnes Cupcakes” would have been founded by a woman named Agnes. That was naive, perhaps.
I searched, but could turn up no such “Agnes.”
And then, to my surprise, I discovered “Lauras Bakery” — another Danish take-out shop with a very similar logo, whose take-out cartons also had color interiors.
I don’t speak Danish, but I saw at least one website referring to the two brands as sisters. Were Agnes and Laura sisters1 competing in the same industry? Or were they more like sister brands?
We answer these questions and others, after the fold…