The 1948 Alumidor Pack
Okay, I know that I promised that “day 9” would be that last post of “Reynolds Wrap Packaging Week”. And yet, here I am writing yet another post about Reynolds Wrap packaging. Sorry.
Perhaps, I am being an unreliable narrator.
But, you know how rock bands will nearly always do an encore? Even when playing to a lukewarm reception of tepid applause? Well, this is sort of like that.
In 1948 Reynolds Wrap created an all-aluminum cigarette pack that Brown & Williamson tobacco test marketed in Detroit. They packaged Kool and Raleigh cigarettes in the new “revolutionary” packaging. The Reynolds Metals company called it their “Ply-Seal Pak.” Brown & Williamson, however, gave the pack a different name. They called the “Alumidor” Pack — a hybrid of the words “aluminum” and “humidor.”
Brown & Williamson Tobacco Corp. brought out its Raleigh cigarettes in a shiny new aluminum foil package, now being tried out in Detroit. The pack, stronger and more moisture-proof than paper, was developed by Reynolds Metals Co. Raleigh hopes to offset the higher material cost by production savings in wrapping the single-sheet unit.
Time Magazine, 1948
New aluminum wrapping
Newest thing in cigarette packaging is the Ply-Seal Pak developed by Reynolds Metals for Raleigh 903’s. The Pak, a single composite sheet of aluminum foil mounted on either side of paper, eliminates both cellophane and paper liners, affords twice the moisture retention of the old wrapper.
Advertising and Selling magazine, 1948
Reynolds touted the new package as “revolutionary” since it dispensed with the need for cellophane. They also promoted its collapsibility, since smokers could pinch the foil pack into ever smaller sizes.
More about the pros and cons of the “Ply-Seal” Alumidor pack, after the fold. [Read more…]