When I first saw this image online, I thought it was some new type of super-lightweighted plastic bottle.
Lightweighting, after all, is one of various sustainable packaging approaches. Make the package lighter and you reduce the energy needed to transport it.
This was lightweight, to be sure, but it wasn’t an empty beverage bottle. It was a deflated inflatable—an oversized, bottle-shaped promotional item. (Move your mouse over the photo, and it should hopefully change to another photo showing the fully inflated Sinalco promotion.)
I traced the deflated bottle photo to an apparently unsold item on Delcampe.
I found the inflated Sinalco Aufblasbare Flasche image on eBay. The seller there writes:
I dissolve my long-standing collection :-(
Inflatable bottle, “Sinalco”. It’s about 70cm tall.
My sizes are actual sizes and not “measured flat” !!! The size shows the mark on the scale.
More about “lightweighting,” the Sinalco brand and its packaging, after the fold…