Beach Packaging Design
Archives for September 2008
I guess it’s natural, when we encounter something we’re not familiar with, to assume that it’s something new. So it was with me, when my kids were very young and they wanted to get those Japanese Ramune soda bottles with the marble stoppers, that I had assumed that these bottles were a new new-fangled type of packaging from Japan. (An interactive packaging gimmick meant to appeal to kids.)
These photos from eBay of an antique bottle (dug up on the banks of the Indian River in Fort Pierce, Florida) made me realize, I had this all wrong.
There were a number of patents by Codd and others involving bottles with integral ball stoppers. (See Bottlebook.com)
Codd-neck bottles with a glass “marble”—(and a special chamber to prevent the marble from blocking the neck when pouring)—became the standard.
Old Codd-neck bottles are fairly rare, in part because for over 100 years, children have been breaking them open to obtain the marbles. (To this day, people will go to great lengths to get at those marbles!) As a result bottle collectors must pay a bit more to obtain an antique bottle like the one found in Florida.
(More photos and codswallup, after the jump…)
Which set me to thinking about how candy is so often shaped like pills and capsules. Why do we conflate candy and medicine?
To help parents persuade children to take their medicine, manufacturers have (for a long time) added sugar to it, making it more palatable and candy-like. As Mary Poppins sang, “A spoonful of sugar makes the medicine go down.”
Pretend doctor kits from the fifties, in addition to plastic stethoscopes, frequently featured bottles of candy “play medicine” like this vintage “Country Doctor” kit from Ebay.
When my youngest brother was still a toddler—before the introduction of child-resistant caps—he helped himself to a bottle of children’s chewable, orange-flavored Bayer aspirin. Luckily, our quick-thinking baby-sitter discovered him and (with her finger down his throat) helped him to throw it all up into the toilet.
That close call must have been sometime in the early to mid-1960s. In 1970 our US congress passed the “Poisons Prevention Packaging Act” (PPPA) which requires that products, potentially harmful to children, be packaged in a child resistant manner.
Interesting, the term child resistant. Like a lot of people, I’ve been calling those caps “child-proof” and therein lies one of the reasons why child-resistant caps have turned out not to be the life-saving safety measure they were intended to be.
In an article from the 1984 issue of American Economic Review, “The Lulling Effect: The Impact of Child-Resistant Packaging on Aspirin and Analgesic Ingestions,” economist, Kip Viscusi  cites an unfortunate, unforeseen effect of the PPPA regulations in leading consumers to overestimate a package’s safety. In a 2007 interview, Viscusi had this to say about safety caps:
In the case of safety caps… there were mandatory safety cap requirements on aspirin and other potentially dangerous products that children might try to get into. So what happened? Because parents thought the safety caps made them risk-free — in fact, they were first called “childproof” caps by the Consumer Product Safety Commission — people started leaving the bottles around in the open rather than storing them, giving kids greater access. In some cases, people left the caps off altogether because they were so hard to grapple with every time you wanted to open the bottle.
Spring 2007, Region Focus
(Region Focus is the quarterly magazine of the Federal Reserve Bank of Richmond)
A 2005 CBS News feature (link to video clip here) showed how easy it was for children to open a
wide range of supposedly child-resistant packaging. Calling this type
of cap “child-proof,” is the sort of misnomer that may mislead parents
into dropping their guard.
Are we underestimating our children’s ability to open tricky packaging, if we trust child-resistant caps? Part of the problem is that candy and pharmaceuticals have been so historically intertwined  that children naturally tend to confuse the two.
(More after the jump…)
Up until around 10th grade, I used to live in various parts of Florida. I therefore grew up with the story of Ponce De Leon and his futile quest for the Fountain of Youth. So when I saw this bottle of “Florida Water” (on the shelf at my local Rite Aid pharmacy), its references to Spanish explorers & Floridian history seemed vaguely familiar.
As I recall, most of the naturally-occurring water sources that I tasted while living in Florida, tasted like sulfur-water and—(judging by my current, non-youthful appearance)—those waters (apparently) must not have been the fountain of youth. Not that you’re supposed to drink this type of “Florida Water” I don’t think.  Although it does have an appetizingly citrus-like smell…
According to the company’s web site, the label was designed “by the famous French Designer, Du Maurier” and introduced to America in 1808.
The French designer they’re referring to, is actually George Du Maurier, French-born British author and cartoonist. Best known, perhaps, for writing Trilby, the novel that introduced the character, Svengali to the world. “Trilby” was the heroine of the story—the one who Svengali  hypnotizes and manipulates. The book was so wildly popular during Victorian times that a number of products were named after its heroine. Everything from brands of soap & toothpaste to trilby hats. There is even a town named Trilby in Florida —(Trilby, Florida is a little to the west of Orlando).
Aside from Du Maurier’s “Florida Water” label which has been in use since 1808, he was also known to have created the artwork for at least one bottled water that you are actually supposed to drink.
(More pictures, after the jump…)
Further to the anthropomorphic packaging mascots of last week are these anthropomorphic milk bottles from the Milk Bottle of the Week site. Illustrations of live milk bottles, whose raison d’être is apparently to remind consumers to return milk bottles to milkman.
I haven't seen milk delivered by a milkman since I was a kid, but It appears they still do it that way in some parts of the UK.
Sort of an implied paradox: a milk bottle crying spilt milk tears.
(A happier anthropomorphic milk bottle mascot, after the jump…)
Anything & Whatever  drinks have been around for a little over a year in Singapore, but the first I ever saw of them, was here in the U.S. at the offices of New York-based distributor Nuvo.
As it was explained to me, it’s a cultural phenomenon in Singapore to hold business meetings at lunch that are so engrossing, that—when the waitress interrupts to take an order—some will just dismiss her with, “Just bring me anything” or “I’ll have whatever.” These beverages, therefore, come in cans that do not specify what the flavor is—although they come in a variety of different flavors. (The ingredients, however, are listed in the usual manner.)
A new trend of products in mysterious surprise packaging? Is there a market in this country for a surprise beverage? There were those Harry Potter “Bernie Bott’s Every Flavor Beans” where you got an assortment of flavors—including at least one bad flavor just to keep things interesting. (See: Five Formerly Fictional Products)
This summer, JJ Abrams—(creator of TV show “Lost”)—at a TED Conference (Technology, Entertainment, Design), spoke about the $15 dollar “Magic Mystery Box” (above) that his grandfather got him at a NYC magic shop—that he has never opened. 
I also found a web site that specializes in selling so-called “mystery products.”
The brand-dilution of the whole surprise package concept? The packaging for this product line, by the way, looks as if it might have been designed by this man…
(Mystery man, music and footnoted digressions, after the jump…)