“Mountain Dew” whiskey from a 1902 mail-order leaflet. (From Duke Libraries Digital Collection.)
Mountain Dew, the soda pop, has traveled a long way from its early 1940s origins. Younger consumers may have missed its 1960s Beverly Hillbillies-style roll-out with Pepsi’s “Yahooooo! Mountain Dew! It’ll tickle yer innards!” campaign. I was 8 in 1964 and, although I remember that campaign, the humorous references to moonshine went over my head.
(See the full mail-order whiskey ad and a Mountain Dew collection, after the jump)