Beach Packaging Design
Archives for November 2009
While the term “buttoned-down” has come to mean “conservative and unimaginatively conventional,” back in the early 60s, button down shirts were cool & downright mod.
Beach Packaging Design
Vintage Marlboro Cigarettes Barbie Doll case from a 2008 eBay auction:
“Marlboro Cigarette Barbie doll case….back when it was cool to get a cigarette case for your child’s doll!! …you had to order this special!….can be used as a box purse…..all intact but shows wear and some pen marks … Plastic PVC covering in still nice with no cracks to the edges….made by the Philip Morris co and has patent # on bottom…..VERY fun find for your collection!!”
Aside from the issue of cigarette branded children toys… The thing I don’t understand about this item is, if Marlboro was bending over backwards to overcome the supposed stigma of its “sissy” origins, how come they came out with a little girl’s doll case? How does this jibe with the tattooed man campaign?
Another couple of photos, after the fold…)
Queens-based artist, John Norwood’s pyramidal sculptures from collected Marlboro boxes. Another example of an artist making use of materials at hand—which often turn out to be used packaging. (See: 1, 2, 3, 4, 5, 6, 7) In this case, of course, the medium is also evidence of the artist’s smoking habits and brand preference.
Similar to Marlboro’s own puzzle 4-pack package and other packaging mosaics—(see: Peter Blake)—Norwood’s geometric stacking arrangements seem related to Marlboro’s iconic design. The sculptures follow the same diagonals as the arrow-like “red roof” graphics on the cigarette packs, themselves. Norwood’s fractal-like arrangement uses the packs to create larger, somewhat diffused versions of themselves in a manner similar to Tom Friedman’s reassembled boxes.
(More, after the fold…)
Photo from Christian Kranich’s cigarette pack collection
Marlboro’s 2006 puzzle-style 4-pack: four flip-top boxes with gigantic branding, combine to form one over-sized hard pack. The backs of each pack had normal size branding graphics. (Came with a Marlboro cigarette lighter and was sold only at gas stations.)
(See the four packs, unfolded, after the fold…)
Perhaps my love is that of a delusional stalker, but I somehow feel that it was meant to be. Did I not just last year lament the absence of any rhombic-dodecahedral or truncated-octahedral, close-packing packages? And now suddenly, here are truncated-octahedral bottles!
A package, shaped like this was preordained, I tell you. By me. (Still waiting for my lovely rhombic-dodecahedral packs, however.)
(More, after the fold…)
I happened to learn that it wasn’t Frank Gianninoto who designed the “flip-top box” as Thomas Hine (and others) seem to infer:
“Perhaps the most radical part of Gianninoto’s design was the new physical form it gave the package… a cardboard box with a top that flipped open.”
Marlboro Country Was One No Man’s Land
By Thomas Hine, April 16, 1995, NY Times
But, judging from other descriptions of the Marlboro pack design process, Gianninoto was responsible for the graphic design of the package—not the structural design.
…At David Lyon’s suggestion, the company hired a new package designer, Frank Gianninoto, to respond to the Philip Morris call for “a bold, masculine-type package.” Production chief Clark Ames had recently returned from Germany with a flip-top box, hoping that it might serve as a prototype for the new Marlboro package. Initially the design team opposed the hard box, seeing it as a throwback to the 1850s, but the ultimately adopted it, eventually making rugged durability part of the brand’s masculine image.
Producing fashion: commerce, culture, and consumers
By Regina Lee Blaszczyk
Delving a little deeper, what I seemed to learn was that it was Desmond W. Molins of The Molins Machine Company who had designed the structure:
The 1950s saw the introduction of the hinge-lid pack, which was originally invented and patented by Walter’s son, Desmond Molins, in 1937. The hinge-lid pack was a major step forward from the previous soft packs, which allowed cigarettes to be damaged, and was used by Philip Morris in 1954 to relaunch the Marlboro brand: it was instantly successful and Marlboro sales increased 50 fold.
From the Molins PLC website
(Looking in the online patent databases, I could not find the Desmond W. Molins 1937 hinge-lid pack patent. The patent drawings shown here are from subsequent patents, improving on the “prior art.”)
As a packaging machine company, Molins naturally offered a machine capable of making these new “hinge lid packs”—namely the “hinge lid packer” or “HLP.”
Archival photos from the Molins Tobacco Machinery site
Yet another version of the story of how Philip Morris came to adopt the Molins hinge-lid pack seems to focus on the hinge-lid packer machinery:
Desmond Molins well remembers the disappointment when the first hinge lid packer, which produced a two-row pack, was not well received. This type of packer only became popular after the chance sighting of a sample three row pack by a visiting Philip Morris representative who immediately recognised its potential.
(Another patent drawing and a related video, after the fold…)