(More of Thierry Delva’s packaging-related sculptures, after the fold…)
Top row, left: ”Soggs,“ socks from Xplorys (the same company that brought us FreshWear baby clothes, packaged in milk cartons); on right: egg shaped candles from Coastal Candle Supply; 2nd row, left: Soso in egg-shaped salt shakers (via the dieline); on right: a six-pack of Tenga “egg” sex toys; 3rd row from left (clockwise): marshmallow eggs (from Cybele-’s Flickr Photostream); Benny Bully’s “egg chop” dog treats; Swatch “CHICCHIRICHI” watch and packaging, and “Dancing Egg” game packaging from Haba Toys; on right “Feeling Egg” LED light set packaging; 4th row, left: chocolate eggs from Thompson Candy; on right: a Language Egg Carton Game; 5th row, left: Disney’s Chicken Little figures packaging (via Stuart Ng Books and Toy Whiz); on right: a craft felt egg carton project via eBay; below that: MailleBox yarn packaging (photo from PutYourFlareOn’s Flickr Photostream); 6th row: children’s “egg” toy packaging; bottom row: Asher Jasper’s packaging for felted creatures
Continuing with the cross-category series—(as defined in Part 1)—here are egg cartons which do not contain eggs. (At least not the genuine, laid-by-a-hen type of egg.)
For Easter candy & chocolate eggs (and other deliberately egg-shaped items) it‘s not really such a stretch to come up with the idea of packaging them like eggs. Not so obvious that socks, sex toys, pet treats, yarn, salt, felt toys & LED lights could also be packaged this way.
Beach Packaging Design
“Cross-category,” in the sense that cookies and baby clothes are not generally packaged (or displayed) in milk cartons.
As discussed in our previous post, cookies are sometimes marketed as an accompaniment to milk. (And vice versa.) While Mother’s Cookies are not, themselves, packaged in a milk carton, the milk-carton-shaped P.O.P. display (above, left) poses the question: “As long as you’re buying milk, why not pick up some cookies?”
Beach Packaging Design
Even though they’ve lost ground to plastic containers—and even though, as often as not, they contain juice—gable top cartons continue to be strongly associated with milk. For this reason, a lot of the cross-categorically packaged products in gable topped cartons, refer to milk. Sometimes these are baby products like the Mimijumi formula bottle and the Freshwear baby romper body suits.
Other times, milk is alluded to for different reasons. The Whoppers malted milk balls come in a gable top container to highlight milk as a presumably important ingredient. Cookies are sometimes packaged in milk cartons, alluding to milk, as the popular accompanying beverage. (The cookie package shown here is a concept proposal by Sami Christianson via the dieline.) The Southpark “Kenny” toy is packed in a milk carton alluding to the “missing children” announcements that frequently appear on milk cartons.
Other stuff packaged in cartons seems to be either a functional choice or a marketing choice. Pepperidge Farm “Goldfish,” for example. —(unless they’re trying to allude to milk as an ingredient of cheese?)
Aquarium Salt has no connection to milk that I know of. Nor do Epsom Salts—(although there are occasionally “milk baths" to be found that are packaged in milk-style cartons.)
Copperhead BBs do not have any dairy connection and yet come in a gable top carton… although it is possible to “milk” a venomous snake…
(See a video commercial from Italian skater brand, Lait Lab, after the fold…)
Sometimes a product is put into a package, borrowed from another product category. Clothing, sold in cans, for example. I call this “cross-category” packaging. The motivation behind this potentially confusing marketing move? Partly a “category disruption” to stand out on the shelf and partly a flippant novelty to charm the consumer. Why flippant? Because canned goods have acquired a humble, sometimes humorous connotation. (Canned music; canned laughter.) A cross-category “canned” product mocks itself and invites us to share in the joke.
Sometimes the category hopping seems arbitrary—(why a bra in can? why not in a bag or a box?)—other times there’s an underlying logic. Malted milk balls packaged in a milk carton, for example, to highlight a key ingredient. (milk)
The Levi 501 Jeans in a paint can, I first saw via Lovely Package. These seem like an example of the “arbitrary” approach—(unless they’re “painter’s pants”)…
I wish I could remember where I found the Voyeur brand store-packaging, but I give up. (Try searching online for “Voyeur” + “underwear” and see what you find.) Voyeur’s canned underwear packaging takes the “flip-novel” approach, although the graphics appear to be totally in the manner of Barbara Kruger and I wonder whether she’d approve of that.
The Paint Can pinhole camera is a little different. A different type of packaging camera from the ones we featured earlier—here the can is the camera, although the connection between photography and house paint seems to be of the “arbitrary” type. Still, the can is pretty important since the package is pretty much the product.
Many times, when a product is cross-categorically packaged in a can, the can is an essential part of the concept and is featured in the name. (As in: “Any Product You Can Think of in a Can”) This also ties into the idea of packaged “kits,” where batches of items are kitted together into a convenient (or humorous) product concept. Think: ”Party-in-a-Can,” “Bed-in-a-Bag” and the like.
(One more thing, after the fold…)
One of Ceal Floyer’s “Helix” series: What looks like a shelf of randomly arranged, unrelated packaged goods (and other objects) is actually a rigidly organized artwork.
She begins with a plastic template which has a series of different sized holes cut through it… a tool for drawing circles. … “Helix” is actually the name of the company that produce it… Ceal has filled every one of the circles … with some object. Whatever fits that exact circle is used. A toothpaste tube, a Pritt stick, two different sorts of batteries, a candle, a roll of tape, a tablet…there must be about 30 different sized circles and objects.
And all of the objects have a patina of autobiography. But Ceal doesn’t give much away. It’s tantalizing because of its lack of real personal detail. But it’s also comforting in its use of such recognisable and familiar objects. There are a couple of things that I can’t name, but it occurs to me that they are those odd, orphaned pieces of detritus that love to hide at the bottom of drawers or shoeboxes, receptacles of the uncertain bits and pieces in life which we fail to throw away. It’s just such a beautiful and quietly brutal way to present a picture of a life. Whether she thinks of it in these terms I don’t know, but certainly very few, if any, of her other works include anything like as much of a sniff of her life’s detail. It is so rigorous and unflinching a piece. I stand and look at it for ages.
See Floyer in the process of stocking the shelves with objects that fit: here.
(The product which served as the organizing principle of these sculptures, after the fold…)
Probably not a bona fide trend, but the idea of using embossed branding as a more “eco-friendly” alternative to printing with inks, is an idea that has lately been gaining some traction.
While it’s doubtful the the FDA would ever really accept embossed warnings or nutritional info as sufficiently legible for consumer packaging, the low-key branding of these monochromatic concept packages for Coke, holds a certain appeal for those who favor a quieter, more subtle type of branding.
… can help to reduce air and water pollution occurred in its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling process. Huge amount of energy and paint required to manufacture colored cans will be saved.
Instead of toxic paint, manufacturers process aluminum with a pressing machine that indicates brand identity on surface.
from Ryan Harc’s Behance site
UK-based Mind Design makes a similar claim about their molded pulp box for Lacoste:
“The most eco-friendly way to package a shirt was not to print on the packaging at all but use embossing instead.”
Sometimes form trumps color. Texture can seem more authentic than faux 3D graphics with highlights and drop shadows. Like packaging that might have been created on the gray planet of Ixchel (from Madeleine L’Engle’s 1962 young adult sci-fi novel, A Wrinkle in Time) these colorless packs carry certain virtuous connotations, quite apart from their specific ecological claims.
Just as in L’Engle’s book where the blind inhabitants of Ixchel serve food that looks “gray and dull but tastes wonderfully delicious,” we make a surprising assumption this type of packaging: that good things come in plain, colorless packages.
Beach Packaging Design