Beach Packaging Design
I’m done with the Rubik’s Cube thread for now. Honest. The thing is, it led me to some related loose ends—loose ends that I now feel compelled to tie up…
One of last week’s typographically-hacked Rubik’s cubes was Scott Kellum’s “TypeCube”—(inset, on right). Search online for that brand name, however, and you will find at least three other “Typecubes.” Not a huge trademark infringement case, since these are small DIY graphic-designer projects. Still—all but one of the designers has seriously considered selling their Typecubes and, for potential products, there may be some confusing similarity.
1. At top is Manuel Kiem’s 2007 Typecube. Not a Rubik’s cube exactly, but a twistable, modular font-stamping device, similar to Jas Bhachu’s more recent “Font Generator” which we also featured last week. Kiem offers a free font based on his Typecube device. (Scott Kellum also offers a free font based on his Typecube device.)
2. Center photo shows Regina Rebele’s 2008 Type-Cube. Her project is made of paper and is definitely not a Rubik’s Cube. (Although it does appear to be a “Magic Folding Cube”) Also: even though her Type-Cube is nicely packaged, hers is the one that does not seem to be for sale as a product.
3. Lower photo shows Chris Clarke’s 2008 Typecube. Her project consists of a cube-shaped box containing 64 small wooden blocks, which can be used to form modular letters or patterns. A more recent version of this idea may be seen on another graphic designer’s web site: jori-design’s “One Hundred Cubes One Alphabet” — modular typography via small, cube-shaped blocks.
I am not trying to cause any trouble or stir up litigation here. I’m just saying… if a typographically-inclined loved-one wants a “TypeCube” next Christmas—you just need to be sure you know: “which type?”
Beach Packaging Design
From Sidel/Predis: an anthropomorphic bottle promotion. We’ve featured a lot of anthro-packs, animated and otherwise. Usually they are targeted to consumers in an effort, I suppose, to “humanize” a product—but here, we have a B2B example of the genre.
(See what these anthropomorphic bottles are selling, after the fold…)
Earlier this month we looked at food packages that featured depictions of open mouths—usually animals. (See: Looking Into the Mouth of Food Packaging)
Coromega Kid’s Fish Oil Supplements come in a carton, which—(if opened properly)—forms a jaw-like hinged-lid pack. Following the fanciful logic of animal mascots, the animals representing the two flavors of the product (orange and lemon-lime) are a tiger and a frog. (Not a fish.) Credited for creative direction: Thomas Dooley and Jonathan Schoenberg. Designed and illustrated by Sylvia Suh.
Coincidentally there was a column in the science section of today’s NY Times on the possible health benefits of fish oil with omega-3 fatty acids. (see: Fish Versus Flax)
Beach Packaging Design
Last Friday, we featured a number of typographically-hacked Rubik’s Cubes. Today we have seven novelty fonts designed to look like Rubik’s cubes. As such, they also speak to issues of screen resolution and the recent history of computer font design. (See Emigre’s “Empire” etc.)
The classic, 3×3 screen size make for a very low-res font indeed if 9 pixels is all one has to work with. Most of these fonts cleverly get around that by using a 3D view so that each letter-form wraps around more than one side of the cube, thereby doubling or tripling their effective resolution.
The two photo-fonts included (#5 and #7) get around the resolution limitation in other ways. One simply used groups of four 3×3 cubes for each letter. The other just opted for the higher-resolution 5×5 cube. (Just as as screen resolutions have increased—so, too, have the resolutions of Rubik’s Cubes increased: from 3 to 4 to 5, etc.)
1. Kubics Rube (difficult to date, since the designer is anonymous or unknown, but judging by an accompanying text file, this font dates back at least to 2003—maybe earlier)—[an update: digging further, I learn that Kubrics Rube should be credited to the “Font Nook”—the name of an apparently defunct GeoCities site, belonging to one “weakestlink101.”]
“Patterned after the popular cubic shaped puzzle.”
2. Rubix by Carlos Vigil (2008)
“This 3-D modular font was inspired by the classic Rubik’s cube. In designing the type I wanted the letters not only to reflect the form of the toy, but to also extend beyond the puzzle to capture the aesthetic of 1980’s pop-culture.”
(5 more Rubik’s Cube fonts, after the twist…)
Five different modular-typography-machines based on Rubik’s Cube—at least three of which include packaging.
1. Jas Bhachu’s “Font Generator”
“Using a Rubik’s cube I designed a set of stamps to be placed on four of
the sides of the cube so users are able to create their own font.”
2. Scott Kellum’s “TypeCube”
“The TypeCube was created after looking at modular typefaces and
combining those elements into a puzzle. The Rubik’s cube ended up being
the perfect base for such a puzzle so it was a matter of solving what
shapes were best suited to create every letter of the alphabet from
just six different patterns. The end result is the TypeCube.”
3. Tom Jensen’s Daftpunk Rubix Cube Font
“The aim of this project is to typographically express lyrics from … Daft Punk—‘Technologic’ … through fracturing type with a modular bespoke typeface and interactive type cubes”
(2 more Rubik’s typo-mechanisms, after the fold…)
Another Rubik’s Cube related package1. On Tuesday we featured Invader’s “Rubikcubist” recreations of famous album covers. Yesterday we looked at the original Hungarian package for Rubik’s Cube. Today we’re looking at a more recent vinyl record release, “In Six Moves” by the Almería-based band, Moon Unit. (No relation to Frank Zappa’a daughter, I don’t think—and not to be confused with the Gasgow-based, Moon Unit.2) The cover with Rubik’s Cube graphics is by Almería-based design studio, Globulart Diseño:
The title of the LP came during a conversation with David Bailey, singer and lead guitar of the band; the idea was to use the famous Rubik’s Cube to take advantage of some coincidences:
The LP contains six songs / the cube has 6 sides.
The world record in solving the Rubik’s Cube is six moves / again, the concept of the six songs.
Except for the CMYK color palette, the cover illustration is remarkably similar to the illustration featured on the original Politechnika Rubik’s Cube packaging which is maybe appropriate considering both products were manufactured and packaged in Eastern Bloc countries. (“In Six Moves” was pressed and printed at a factory in the Czech Republic.)
Beach Packaging Design
(Four footnoted digressions, after the fold…)