We’ve looked at other examples of ads in which packages grow as if they were vegetables. (See: Ketchup & Catsup Bottles on the Vine)
This “New Pack” ad showing cans of Green Giant peas contained in a pea pod is another nice example. Interesting how many Green Giant ads from the 1940s and 1950s made the arrival of the “new packs” a selling point, attempting to make their canned goods seem fresh, I suppose.
I like the corn typography and the all-over corn/peas backgrounds of these ads, but I don’t know why “packs” needs an apostrophe.
Here we have cans of corn growing on the stalk and ears of corn with labels rather than husks.
In the double page ad spread above the Green Giant mascot has apparently cut himself free of the label.
(Evolution of a trademarked Green Giant canned food label, after the fold…) [Read more…]