3 more packages with a design feature we’ve noted a number of times in the past: mouth-shaped die-cut windows, through which the product inside is revealed.
(More about each of these packages, after the fold…)
1. Justin Nowak’s recent design for Fleur De Vie “Potty Mouth Soaps” reveals bars of soap as teeth in the mouths of three illustrated historical figures: Marie Antionette, King Louis XVI, and Napolean.
“Each box of soap has a different fresh mouth flavor: Lashout Lavender, Fowl Mouth Freesia, and Sassy Saffron. These soaps are perfect for backtalk, lip, fowl mouth, sass, and more.”
Nowak also credits Paul Sheriff (his professor at Tyler School of Art) with the “art direction.”
2. Snackle Mouth brand, whose characters’ open mouths used to reveal a brand trademark, have recently switched over to mouth-shaped windows revealing edible contents for the “Supersnack” product line. Presumably this change was handled by Moxie Sozo, who designed the original packs. Interestingly, Snackle Mouth includes “Most Fun Package Design on the Planet” as one of their advertising claims. (See also: Package Eats Logo)
The mouth of each dog is cut out so that consumers can see the product inside, as well as view it as the white “teeth” of the dog.