Canadian packaging organization, PAC is using the Beatles’ 1967 Sgt. Peppers album as the organizing principle for its upcoming symposium: “A Day in the Life (of a packaged product)”…
The Fab Four’s landmark “Sgt. Pepper’s Lonely Hearts Club Band” album is rechanneled toward packaging with PAC Packaging Consortium’s outside-the-box “A Day in the Life” Symposium taking place September 30 through October 2 in Toronto, Canada.
We asked James D. Downham, president & CEO, PAC Packaging Consortium, what the event is about and what is unique. “It is about A Day In the Life of a packaged product – an imaginary nutritional beverage,” he responds. “Equipped with remotes, our interactive audience will be engaged and answering questions throughout the three days – thus providing real-time discussion topics and an industry survey.
To publicize it, PAC has not only created artwork resembling the Beatles 1967 album cover with 4 recyclable (apparently anthropomorphic) packages, standing-in for the Beatles — (in colors matching the satin Sgt. Peppers costumes) — the symposium’s calender also includes events titled after various songs on the album…
(More about it, after the fold…)
Scheduled to take place on September 30, October 1 & 2, the calender includes:
A Day in the Life: Trends in retail, the impact on the supply chain and consumer engagement
A little Help from my Friends: Workshop on collaboration and the sustainable design life-cycle thinking for the imaginary nutritional drink
Sgt. Pepper’s Lonely Hearts Club Band: Innovative Packaging and Process Competition – 12 creative presentations (audience selects 1st, 2nd and 3rd place)
Getting Better: Individual package presentations from industry experts based on optimization, performance and cost, food security. Glass, Metal, Tetra Pak, Rigid and Flexible.
Lucy in the sky with Diamonds: Student Design Competition – individual package presentations from under-graduate graphic design students based on branding and in-store marketing. Panelists include leaders from Anthem/Schawk, Davis and SGS Int’l. Audience picks winners.
When I’m 64: Breakfast & Keynote Tom Szaky
See also: Brownjohn vs Cooper