Although packages are often designed to remind us of ourselves, sometimes consumers notice a resemblance where none was originally intended.
Two forms of structural food packaging that are reminding some consumers of faces with open mouths:
1. Bread Clips
“I’ve often thought the centers of bread ties look like mouths.”
Others have also noticed this…
Amanda Formaro’s Bread Tag Monsters
The weird thing about seeing a bread clip’s clasp as a mouth-like opening, is that the mouth is one place where a bread clip should never go. Although news coverage of the problem has often been tongue-in-cheek, when swallowed, bread clips have been known to get lodged in the digestive tract.
2. Resealable Snack ’n Seal cookie packaging
Like Amanda Formaro (who saw monstrous faces in the bread clips above) CK saw something demonic in Oreo’s Snack ’n Seal Halloween packaging. And, again, he wasn’t the only one for whom the Snack ’n Seal pack bore some resemblance to a mouth with fangs. While CK retouched his photo at the top of this post, later Halloween packs from Oreo appear to sometimes include nostrils and even eyes. Or am I reading too much into those oval spots?
… A more common human experience is perceiving faces in inanimate objects; this phenomenon is not surprising in light of how much processing the brain does in order to memorize and recall the faces of hundreds or thousands of different individuals. In one respect, the brain is a facial recognition, storage, and recall machine — and it is very good at it. A byproduct of this acumen at recognizing faces is that people see faces even where there is no face: the headlights & grill of an automobile can appear to be “grinning”, individuals around the world can see the “Man in the Moon”, and a drawing consisting of only three circles and a line which even children will identify as a face are everyday examples of this.
I’m worried now that I might have this tendency in reverse.
Because, to me, the drawing above looks like an incomplete Westinghouse logo …