Top left: Michel Valois of Ches Valois used 2-sided printing to give the boxes for Hedda produits cosmétiques naturels a bright orange interior; on right: Ritual founder Katerina Markov Schneider chose a bright yellow for the interior of her vitamin’s shipping cartons; lower left: Manual Creative gave the corrugated carton for the Soma water filtration system a bright blue interior; on right: The Fount gave the box for Nature’s Beauty aloe vera a bright green interior.
The inner life of packaging
For the fifth and final day of “Box Interiors Week,” we bring you 4 boxes with different colors printed inside. We used to invest all of our effort on the outside of the package rather than the inside. Since products typically needed to compete for attention on the shelf. Why pay for 2-sided printing if the inside color is hidden? Why should we pay any attention to the inner life of packaging? Because it creates a better impression when you open the box.
Some designers will use color to create a sort of “surprise” package. All of the boxes above are fairly plain on the outside.
Others will foreshadow the opening of the box by using small amounts of the interior color on the outside.
Personally, I rather like it when you can see just a narrow sliver of the interior color on the outside of a package.
One way of achieving this glimpse of the inside color is to use a rigid “shoulder” or “neck” box.
Ches Valois gives us a peak into the interior of their Hedda box at the overlap of a tear strip.
(See also: New Package Design for Old! CD)