Brendan Coyle’s Mortal Coil Pack


It may be a symptom of my own obsessive marginalia, but after attending the “Verfall: Decadence and Decay” show this summer (curated by Ginger Shulick) the piece that really stuck with me was artist/performance artist, Brendan Coyle’s polybagged vampire teeth (upper left) with an “Eternal Life” religious tract as the header card. According to Coyle, “It was kind of like a visual caption or accompanying piece” to his larger “Candy Corpse”—(a candy-colored crime scene with high-fructose body parts, licorice string viscera and packaging evidence of candy & cigarette consumption).

What I like so much about the ‘eternal life’ polybag, is the logic and simplicity of the combination. Summing up in one gesture all that is hopeful, yet creepy about immortality. (Brendan Coyle’s mortal/immortal-coil pack.) It also set me to thinking about the hackneyed graphics of religious tracts, in general, and I even found a nice Flickr Set of them: here —(including a Spanish version of the one Coyle used.

The “sugar power” sugar cube is a bit of “found” packaging that Coyle had incorporated into an earlier performance piece and suggestive of yet another good area of arcane packaging exploration: the sugar cube.

Randy Ludacer
Beach Packaging Design

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