In 2010, when we first considered Bridget Riley’s 1960s black & white “op art” paintings and their enduring influence on package design, we only found one wine label to cite.
More recently, another 2 disciples have turned up with wine labels exploiting the same type of vibratory visual illusions that Riley (somewhat to her own dismay) made fashionable some 48 years ago.
(More about each of the wine label designs above, after the fold…)
1. Elli Lahti (at The Creative Method) designed these labels for Bamboozle Wines.
“The labels almost fully wrap around the bottle and the main front facing section contains a black and white optical illusion. These illusions tie in with the name Bamboozle and the drink itself, where things are not as they seem.”
Lahti’s early work also includes other examples of the black & white “Bridget Riley Look.”
2. Kira Koroknai’s “Hrsz. 737” label design for Csetvei Winery also employs the “Bridget Riley Look” of black & white striped optical illusions.
“With the black and white pattern, I wanted to reflect on the wine’s characteristic and full-bodied taste.”