The 1969 Old Spice/Shulton “Burley” brand gift set #3133 included a 4.75 oz. bottle of after shave and a 4.75 oz. bottle of cologne, packaged together in a bottle-shaped, transparent plastic case.
Not recursive exactly (since the two inner bottles do not each contain pairs of even smaller bottles), but certainly a mildly fractal, self-similar package design.
The object, however, was not entirely to create a paradoxical “impossible bottle.”
The package was part of a promotion, where, by “submitting a coupon and $2.50, you received a small ship” that could be displayed in the bottle-shaped display case—in place of the bottled products.
Sorry to see that the burlap-covered cap, shown in the catalog photo above, appears to have been changed, to a plain cardboard tube.
Clearly burlap was supposed to be an integral part of Burley’s rough-hewn branding, but I reckon, at some point, the company decided that it was too expensive a touch for a $6.00 product retailing for $4.50.
(Surviving examples of this packaging design, after the fold…)
An example for sale on eBay for $89
Decorative Ship-in-a-Bottle coupon offer via: Old Spice Collectibles
The bottles-within-a-bottle packaging and the “ship-in-a-Bottle” offer also applied to a “regular” Old Spice gift set. (Note the price drop: from $6.00 to $4.50 to $3.49)
Above and below: two different eBay sales confirm that consumers did, indeed, buy-in to this mail-in premiums:
OLD SPICE SHIP IN A BOTTLE
“This came with cologne and lotion in the bottle. I sent away for the ship. The bottle comes apart to put the ship inside. I believe it is a collectible. It has set on a dresser in a smoke free home.”
See also: Two Types of Porthole Packaging