Kellogg’s Corn Flakes with Instant Bananas (1965)
I’d written once before about this particular “Droste-effect” package, but since then I’ve discovered enough ‘new’ material to justify a more in-depth post.
The Hake’s website tells us that the carton was part of the Robert M. Overstreet collection and that it exceeded its auction estimate of $100–200 and sold for $309.92.
I’m not sure whether the Droste-effect feature added to its monetary value as a collectible artifact. As a product, it’s generally considered a product failure, so the surviving boxes must be relatively rare.
This is as close to owning a Corn Flakes with instant Bananas box as I’ll ever get. The image of the banana pouring the cereal makes this one of the coolest boxes ever made. Even though it’s just a piece of the box, there’s still enough of the banana design to make it worthwhile.
Yet, as fatalistic as he felt in 2010, he might have had a chance of acquiring such a box, just three years later at the Hake’s Robert M. Overstreet collection auction. (And other intact examples also come up for action, occasionally.)
More about the short-lived product and its now sought-after packaging, after the fold…