Long Eggs Revisited

long eggs video screen shot

Seems to be a spike in interest in “long eggs” lately. Yesterday, our 2010 post about Danish Longegg packaging was suddenly the rage. (Relatively, speaking…) getting 34 times as many views as any of our other posts. It’s been a long time since we talked about long eggs and there’s always more to tell.

Award-winning Danish Long Egg BoxesFor one thing, the orthographic long eggs package that we were admiring in 2010, turns out to have been award-winning…

The 10 Danish Long Egg package won a first award in the preprinted linerboard classification of the 1989 Awards Competition of the Flexographic Technical Association. It was submitted by CorrPrint A/S.

Paperboard Packaging, 1990

For another thing, although we credited Frank Shires 1970 patent, there was an earlier 1967 patent from the same folks (Cornell Research Foundation) that brought us the 1956 shell-less egg carton.

Danaeg Cover Photo

(The Cornell Research patent and one more thing appear, after the fold…) [Read more…]

4 Extremely Polyhedral Egg Cartons

Some extremely polyhedral design solutions to the problem of how to best package eggs.

Not that eggs, themselves do not possess a geometry of their own, but “egg” geometry is parabolic rather than polyhedral.

Which is why it’s sort of fascinating to see what alternative containers can be constructed for eggs from the flat planes of folded cardboard. (The “Geometry of the Egg” diagram on right is from Vismath, the electronic journal of the Mathematical Institute in Belgrade)

(More about all 4 package designs, after the fold…) [Read more…]

Bassett’s Egg Shampoo Cream


Egg-shaped tins from 1909 that once contained “Bassett’s Egg Shampoo Cream”

Unusual packaging for a shampoo, but the Bassett Supply Company of Rochester, NY may not have been the only company to use it.

There was also a “Marvelette” brand Egg Shampoo Cream using “a unique package in the form of an egg” on the market in 1910. Also based in Rochester. For all I know, Marvellette Laboratories may have just been a division of Bassett Supply Company.


See also : Silly Putty & L’eggs

Randy Ludacer
Beach Packaging Design

Easter Egg Carton Brooch Buyer’s Guide


We provide this information as a public service for anyone who is in the market for package-related holiday jewelry.

Photos above, of the 1981 Hallmark Easter egg-carton brooch, are from Ruby Lane. What’s that got to do with the price of eggs? Nothing, in this case, since their listing is no longer online… but keep hunting below and our oddly specific buyer’s guide may prove helpful to your search.


On eBay… Buy it Now Price = US $9.95


On eBay… Sold for US $10.50


On eBay… Sold for US $5.86

Randy Ludacer
Beach Packaging Design

Egg-Shaped Earth Day

Since today is simultaneously Earth Day and Good Friday, I was looking for a way to somehow connect the earth and (Easter) eggs.

If you search online for “egg-shaped earth,” you’ll find lots of stock photos, mostly of cracked egg-shaped earths meant, I suppose, to symbolize the fragility of life on our planet. (Some even have their yokes spilling out.)

Not wanting to add anything to this already polluted metaphor (planet earth with botchulism?) it was more interesting to me to learn that there is a whole “egg-shaped earth controversy” surrounding a particular translation of the Qur'an. Hence, the video above.

Not everyone is buying it, however. Scientists insist:

The Earth is not quite spherical, due to what is know as “rotational flattening.” It’s not egg-shaped, either, it’s shaped more like a pumpkin.

Earth: Round or Egg-Shaped, Newton Ask a Scientist

Clearly, we’ll have to revisit this topic on Halloween.

Randy Ludacer
Beach Packaging Design

Egg-Deformer Cartons

SquareEggPress “Square Egg Press” box from: pup_vs_robot’s Flickr Photostream; “Egg Cuber” box from: Luke Mahan’s Flickr Photostream

PatentDawings If the “long egg” from our previous post, was a deliberate deformation of eggs that consumers, for the most part, were never meant to be aware of—(the whole point, being to create optimal and natural looking egg slices)—there was also an invention, introduced in the 1970s that invited consumers to participate in deforming the egg’s natural shape. The preferred embodiment of this concept? Cube-shaped egg makers.

Eggs on Edge. A good egg, concluded a former knitwear manufacturer in Miami, is a square egg. At least when it is hard-boiled and prone in its natural shape to roll across a plate. Thus Stan Pargman set up the Square Egg Co. to make a clear acrylic contraption that encases a cooked, peeled egg and, after ten minutes in a refrigerator, releases it reshaped. Is the world ready for it? Apparently Los Angeles is. When 1,000 of the gadgets went on sale in May Co. department stores there last month, they were snapped up in one day. A reorder of 5,000 went almost as quickly. The buyers did not seem to care that they could immobilize wandering egg-shaped eggs simply by cutting them in half —and still get a square meal.

Odds & Ends, Time Magazine
Monday, Nov. 29, 1976

More of a novelty item, than a serious effort to solve “the problem” of hard boiled eggs rolling around on plates. And although The Square Egg Company’s owner cites this as his reason for making the product, one must bear in mind that he also has stated elsewhere, that square eggs went well with contemporary furniture.

Nowhere, however, in any of the 1970s articles about “The Square Egg Maker” is it mentioned that it was Masashi Nakagawa—(not Stan Pargman)—who invented this device. (Nakagawa’s patent drawings, appear on the right)

In his patent, Nakagawa explains that the problem he sought to solve with his “Apparatus for Deforming Boiled Egg” was the problem of creating ornamental boiled eggs. “It is very troublesome and time-consuming to change the original natural shape by cutting it with a knife…” he writes, stating that his invention’s true raison d’être was “…to provide an apparatus and a method for changing a whole boiled egg into an aesthetic cubic shape.”

BlacknWhiteBox “The Square Egg Maker” in black & white box from: Ms. Bunch O’Junk’s Etsy shop

(Nakagawa’s patent and more egg-deformer cartons, after the fold…)

[Read more…]

Long Egg Packaging


Not many photos of “long egg” packaging to be found online. Probably because it’s more of a “food service” item than a consumer product. (At least, here, in the U.S.)

Long eggs seem to fall into that category of foodstuffs that are strenuously re-engineered in order to solve fairly trivial problems. Watermelons that roll around and won’t stack efficiently… Hard-boiled eggs that yield inconsistent amounts of yolk when sliced.

Thinking that “the egg” is a symbol of perfect packaging, is maybe just a failure of imagination. Like the fried-egg bottle, the “long egg” makes us a little less certain about what “egg-shaped” even means.

One graphic design note about the 10-pack cartons (in the top photo with the long egg slicer): I like the way they’ve organized the product illustrations on the box to be almost a diagram of the contents, arranged inside. Also, I like the cubist perspective of the round cross sections showing in the side views.

(A long-egg-related patent, and a long egg worker, after the fold…)

[Read more…]

The Spiegelei Eierlikör fried egg bottle

Eierlikoer-eggHaving this week become a clearing house for egg-shaped packaging, I should also mention this surprising example: the Spiegelei Eierlikör fried egg bottle.

Here, it’s a fried egg—(rather than a whole, intact egg)—that dictates the package shape. (Now I’m seriously looking for some examples of scramble-egg-shaped packaging.)

Behn’s Spiegelei Eierlikör seems to be a bottled “hard” egg-nog. (Also known as “hard nog” or “egg liquor.”)

Goofy though this novelty package may be, in one respect it’s quite understated. Where is the branding? Where is the product name and the logo? It turns out, the bottle’s lack of typography is actually a feature and selling point. Spiegelei Eierlikör’s tag-line? “The eggnog without the words.”

Far-fetched as it may sound, Behn’s appears to be taking the tasteful, no-logo, decorator package approach. As if to say: our customers don’t require crass advertising. If you are a member of Spiegelei Eierlikör’s exclusive clientele, you see the iconic fried-egg bottle and you just know.

(More fried egg bottle photos, after the fold…)

[Read more…]

Kinder Joy’s Dual-Chambered Egg Pack

KinderJoyPicture Photo from SmALl CloUd …'s Flickr Photostream

Kinder Joy brings several favorite box vox themes together in one package.

1. First off, it’s another egg-pack, fitting nicely into our entirely egg-shaped week—(that, technically, should have begun with the Silly Putty/L’eggs post from last week)—and although Kinder Joy may be sold at Easter, the company, by no means, confines their marketing efforts to that time of year.

2. It’s another thermoformed, single-serve, peel-off pack in a metaphorical shape. Similar to the bottle & jar-shaped packets and the half-orange-shaped packs from earlier this month. In fact, Kinder Joy’s dual structure—one half for the edible treat; one half for the prize—is exactly like that of Alberto Ghirardello’s Salvo concept (where two halves of an orange break apart to form two separate containers).

3. Kinder Joy (like Kinder Surprise) is a “surprise package” and includes the classic, question-mark styling, typical of that tradition.

KinderCompartments Photo on right (revealing prize) is from P.J.S.'s Flickr Photostream

(Case-packs & TV commercials , after the fold…)

[Read more…]

6 egg-shaped jars (in boxes)


Following up on the earlier egg-shaped packaging thread—(Silly Putty & L’eggs)—“six,” a new line of cosmetics, comes in a half dozen varieties, each in an egg-shaped jar. (via: the dieline) Design credited to: BloomRoom and Alessio Krauss.

Why six product varieties?  Well… to address all six of the vital beauty needs, of course. (Quench, Nourish, Breathe, Laugh, Dream and Love) About the egg-shaped jar they say, “The egg symbolizes the cell, rebirth and perfection.”

The egg may be a symbol of perfection, but, like Silly Putty & L’eggs, “six” saw fit to also package each of their eggs in a box.

(Their half dozen eggs & boxes, after the fold…)

[Read more…]

Silly Putty & L’eggs

(Two famous egg-shaped, plastic packages.)

SillyPuttyInset2 Silly Putty: invented around 1943—(either by Dow Corning’s engineers or by inventors working for General Electric)—but ultimately marketed and sold as “Silly Putty” in the early 1950s by Peter Hodgson. Originally called “Nutty Putty” and “Bouncing Putty,” Hodgson changed the name to “Silly Putty.”

As Easter was fast approaching, Hodgson decided to package 1-ounce chunks of putty into plastic eggs and he sold them for $1.

In February of 1950, Hodgson introduced Silly Putty at the International Toy Fair In New York. The other toy marketers saw little use for Hodgson’s Silly Putty and encouraged him to abandon his plans to promote it. Without any regard to their discouraging comments, Hodgson brought the Silly Putty production to a converted barn in North Branford, CT. He continued to package the Silly Putty in plastic eggs and these were shipped to toy stores in pasteboard egg crates that he acquired from the Connecticut Cooperative Poultry Association. Although this was an innovative idea, it didn’t catch on as Hodgson had hoped, until he got some help from an unexpected ally. That August the writer for the Talk of the Town section of “The New Yorker” magazine wrote an article about Silly Putty after he had discovered it in a bookstore. Hodgson shortly thereafter received orders for over a quarter million eggs of Silly Putty within just three days time.

–Retro Planet
(So while it was in no way an “Easter” product, it turns out that Silly Putty was packaged in eggs—which were, themselves, packaged in egg cartons—on account of Easter.)

Leggs-inset L’eggs: The other well-known example of egg-shaped packaging is from the 1970s.

The L’eggs naming, package and logo were created by designer Roger Ferriter, working in the design studio of Herb Lubalin Associates in New York City in 1969. On the morning of the scheduled presentation to the Hanes Corporation of the marketing and packaging ideas for the new low cost pantyhose launch, Ferriter was not satisfied that the work was sufficiently creative. In an effort to revisit the name and packaging one last time, he attempted to “experience” the product in some new way, hoping that the exercise would suggest a new creative direction for the branding. Among his efforts, he attempted to compress a pair of pantyhose in his fist, wondering how compact the product could become. Staring at his clenched fist with the pantyhose inside he was struck with the possibility that the package could be an egg. Just as quickly, he realized that egg rhymes with leg, and then adding the popular mid century marketing boost of giving a product name some French sounding twist, he incorporated the l’ (French for “the” when followed by a vowel such as the “e” of eggs) and arrived at L’eggs. Some sketches were prepared in time for the presentation, including a logo that incorporated two egg-influenced letter “g”s and thus was born one of the most successful product launches in history.

Wikipedia’s entry on “L’eggs”

(In 1991 L’eggs switched from their plastic, egg-shaped container to a (vaguely) egg-shaped paperboard carton.)

Even though “the egg” is one of those oft-cited examples of nature’s perfect packaging, the egg-shaped plastic containers of both companies always required additional packaging and were sometimes even put into boxes.

(Boxes and more L’eggs, after the fold…)

[Read more…]