Despite the lessons of the song (that “smiling faces, sometimes they don’t tell the truth”) plenty of brands seem convinced that consumers will trust a smiling logo.
A lot of this trend is clearly the Amazon.com effect. Their logo with the smiling swash (that also serves as an arrow pointing “from A to Z”) has spawned a number of new and redesigned logos, underscored with a curved smiling line.
Crayola’s spectral smile logo (below), appears to have evolved from the 1988 die cut “smile window” of their crayon packaging…
Even the much-maligned Arnell Group redesign of the Pepsi logo in 2008 was seen as a way of making the old logo “smile.” (among other intentions)
(Other emotions, after the fold…) [Read more…]