Some will say that, of all consumers, the design of a package probably influences purchasing decisions most of all in the demographic group we call “package designers.” Of course, it also influences everyone else, to some degree.
The label looked familiar to me and checking the back explained why. [More about that further on…]
At Target, the clean white backgrounds and colorful ingredients helped the Dave’s Gourmet Pasta Sauce labels to stand out on the shelf alongside of the busier packaging in this product category.
What was it about these labels that seemed familiar to me?
(Asked and answered, after the fold…)
We once did a small job for Dave’s Gourmet, and checking the back confirmed it. These were labels that include my spaghetti/barcode illustration—an illustration, originally created as part of a hypothetical rebranding for another company’s pasta sauce. (See also: Choi’s Package)
What began as an imaginary branding exercise now enjoys a real-world shelf life. How cool is that?
Last night was my turn to cook. I made a vegetarian lasagna using the butternut squash sauce. The results were rather delicious. Not just me saying so. It was unanimous.
Also available at Wholefoods and Walmart.