Fractal Packs

AbsolutFractalPak

Winner of a 2007 Pro Carton Special Prize: Absolut Bärbar by Hanna Nylén of the University College of Arts, Crafts and Design and Louise Gustafsson, a former student at the Nackademin Upper Secondary School, both from Stockholm.

Self-similarity between packaging and contents.

(Self-similarity between store-display and packaging, after the fold…)

Vaseline
from Roadside Pictures Flickr Photostream

Note: even the little girl in the illustration is holding a self-similar doll.

Randy Ludacer
Beach Packaging Design

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