An interestingly micro/macro illustration concept. Similar to Tropicana’s beloved orange-with-straw thing*, only bigger. (Package design by Buenos Aires-based Hangar Studio for Cambria Juices.)
Of course, if there really were such a thing as a fruit juice tower, then pear juice, orange juice and apple juice would all be on tap, piped into our homes and we would not need these juice cartons. (via the Dieline)
See more “water tower packaging” on boxvox: here.
(Footnote & Tropicana-related digression, after the fold…)
*…not that Tropicana—or their brand consultancy de jour (or should that be: le jour avant?)—were the first to come up with this concept. I remember as a kid growing up in Florida seeing tourists with these “citrus sippers,” but as I recall, it was pretty frustrating to try and quench your thirst with one of these. (Photo via Ginger Snaps)
Beach Packaging Design