Paca Rabanne’s “1 Million” men’s fragrance (top row via PopSop); second row, left: Donna Karan’s “Gold” (by Laird+Partners); on right: James Martin’s “Limited Gold Edition” gift box containing 2 wine bottles (via PopSop); third row: Au Olive Oil can (via" the Dieline); on right: Rocawear 9IX “Gold Limited Edition” men’s fragrance; bottom: “chocolate amenities” packaging for Mariott Hotels & Resorts by Miller Creative
Following up on the gold thing from our previous post: gold bars.
A lot of luxury packaging employs metallic inks and gold foils to get across the idea that the product contained is a valuable commodity. While stores are not meant to be like Fort Knox, sometimes packages are designed to resemble gold bars. And just as the world’s supply of minable gold is limited, so too, many of these products are only made available on a “limited edition” basis.
(A possible pitfall to this approach, after the fold…)
While we enjoyed Progesso’s packaging-related TV commercials, at least one recipient of this “Gold Standard” promotion was disappointed when the contents did not match the high-end, luxury expectations usually associated with gold bar packaging.
(via: Serious Eats)
Beach Packaging Design