Originally the idea was that I’d be singing songs about packaging & playing a cigar box guitar on top of the landfill. I had even found an El Producto cigar box on eBay that I thought particularly suitable —(conflating stringed instruments: harp & guitar)—and I planned on commissioning my guitar-builder friend, Ted Crocker to turn this cigar box into a 6-string guitar for me. Unfortunately, The budget would not stretch far enough for that. So I decided instead to just give the Edison Volt a sort of packaging skin. (See: package as skin)
The skin in this case: a corrugated Tropicana shipping case. At first I was thinking of using something more pop and super-graphic. (like an economy size Tide box) But then it occurred to me that that sort of iconic branding could easily overshadow the whole enterprise, making it seem like an event sponsored by that brand. The upside down shipping carton seemed like a way around that, and it happened to coordinate with the brown kraft labels of the DIY CD packaging.
Although box vox had very little to say about last year’s Tropicana branding brouhaha, I could not resist referencing it now in my own small way. (The new orange-shaped cap serves as my tone control knob.)
Beach Packaging Design