1977 Migros frozen food packaging, designed by Han Uster:
Three examples from a line of deep-frozen vegetables sold by a supermarket chain. The photos show the contents of the packages in actual size. Silhouetting the vegetables against a white background gives a heightened three-dimensional effect. The M is a trademark.
Graphis Packaging 3, Walter Herdeg
More packaging with an (almost) all-over pattern of product contents covering the outside of a package. (See also: Trix Cereal X-Ray Pack and Packaging & What Lies Beneath) Certainly not the only example of frozen food packaging with this kind of “all-over” pattern photography.
I’m wondering if Uster’s design is so effective, precisely because it’s not a completely “all-over” pattern. There’s a danger, perhaps, in making the package too reminiscent of a block of frozen vegetables. Granted that’s what most frozen food packaging would contain, but the white space at the bottom makes these a bit more appetizing, I think.
What do you think?