Discovered this seasonal, regional cookie item on a visit to South Jersey. Apparently it is a fall tradition around Philadelphia and the greater Delaware Valley area. (See related blog post.)
I admire how different this box is from other items in the same product category—(an Oreo package, for example)—no 3D edible typography here. Just plain old type being flat. Old fashioned design, but a bracing use of only 2 colors. I’ve always been a sucker for fluorescent orange.
We speculate that this obscure delicacy survives because of regional and seasonal recipes. (Much like Nilla Wafers, and Graham Crackers.) There is a recipe for a pie crust on the side which I am curious to sample.