Circuitcell™ is a manufacturer of rechargeable batteries for electronic pet fences. Related to the typographic circuit logos we were looking at on Tuesday is the Mobius circuit trademark that BEACH designed for them in 2012.
Here the circuit traces a well-known symbol, rather than a letterform. That symbol, of course, is Gary Anderson’s recycling symbol. His logo with 3 arrows in a Möbius-strip has held a certain, rueful significance for me since 1970. (See: Chasing Arrows)
Our symbol was intended to convey two ideas: the printed circuitry that is fundamental to Circuitcell’s patented technology, and the environmental benefits of rechargeable (rather than disposable) batteries.
To be honest, there are some other circuit-resembling Möbius strips around. Not as well-crafted as our Circuitcell symbol —(if I do say so)— and usually designed to promote an electronics recycling event, rather than an electronics brand.
The closed loop geometry of the trefoil Möbis strip, however, also implies other, more paradoxical ideas. A dog chasing its own tail… or Escher’s 1961 wood block engraving, entitled Möbuis Strip I. At first, I thought that these were three
As with Tuesday’s letterform circuits, it’s worth noting that Möbius strips and electronic circuits can also be connected in ways that are not just metaphorical…
There are already number of patented electronic components based on the topology of the Möbius strip, including a 1966 Möbius resistor, a 1981 Möbius “electrical current generating element” and a 1986 Möbius capacitor.
And then there was Windell H. Oskay’s 2009 single-sided circuit board…
See also: A-1 Beer