Back in 2008, in a post about Susan Meiselas’s famous photo [of a Nicaraguan rebel throwing a molotov cocktail made from a Pepsi bottle] I had tempted fate by writing the following:
Given the existence of the hand-grenade-shaped Bomba bottle, I’m sort of surprised no one’s made an energy drink based on the idea of a molotov cocktail… Perhaps it’s too loaded a metaphor. Any bottle can be used to make a firebomb. Perhaps, beverage makers wisely do not want to go there.
I guess with “Molotov Explosive Energy Drink” I can stop being surprised, because a beverage maker, willing to go there, has come forward, after all. Maybe the work-around lies in the fact that, although the logo features a flaming bottle, the product comes packaged in a counter-intuitive aluminum can.
(One more thing, after the fold…)
Although Molotav Explosive Energy’s containers do not match the iconic firebomb bottle shape, the cylindrical cans can be made to resemble firecrackers or sticks of dynamite.
See also: A Spectre is Haunting the Grocery Store for a concise analysis of a related bottle/can disconnect.
Beach Packaging Design