“The product window is now integrated as part of the dominant character—viewing the product inside pack through the character’s mouth.”
Here, as with other food packaging using this concept, it’s animals whose mouths we view the product through—rather than people. Why should this should be so?
For parents, struggling to teach their children not to chew with their mouths open, a package featuring a view of its product through a gaping human mouth might be deemed an unhelpful influence. In this context, animals—(even anthropomorphic animals)—somehow fare better.
(via: the dieline)
Beach Packaging Design