At the beginning of the year, we spent a whole week on logos with overlapping transparent colors. (starting with Schwop Pop)
Here now are three more…
1. Duffy & Partners recent redesign for Mall of America includes a multi-color, star shaped, Möbius-strip ribbon.
Although the press release does not stipulate to the transparency of the “ribbons,” it would be an entirely different mark without its admixture of overlapping colors.
(Two more examples, after the fold…)
2. Coley Porter Bell’s recent redesign for the Museum of London uses overlapping colors to suggest the city’s history…
“Coloured layers map the shape of London over time, reflecting the ever-changing, diverse and dynamic make up of London and Londoners, past, present and future.”
(As with the Mall of America rebranding, coffee mugs and shopping bags are de rigueur.)
3. Peter Saville and Howard Wakefield’s 2011 design for the New Order album, entitled “Total” used overlapping magenta, yellow and cyan type to make subtractive color admixtures of red, green, blue and black.
… the out-of-register CMYK references the perils of clients printing without proofs, which now-a-days happens all too frequently.
TOTAL was initially positioned as large as it would fit on the cover, only for the band to say it had too much white space. However, the ‘O’ was the sexiest letter… was the only letter to appear in New Order, Joy Division, and TOTAL. So Howard decided that to reduce the white space, he would zoom into the kaleidoscopic ‘O’ and wrap the rest around.
Clients are always requesting ‘make it larger’, so here was an opportunity not to be missed. We love the irony that the final design is massive and out-of-register… yet beautiful.
Animation by Lewis Kyle White