One small “porthole” window affords the only glimpse of the product’s color in an otherwise opaque white bottle. Gelish CEO, Danny Haile holds both design and functional patents. The functional part has to do with the product’s sensitivity to light.
After completing the formulation process, it was time to create the perfect packaging. Obviously it was going to be a bottle… but we had to decide on coating or labeling. Powder coating was one idea but it was hard to get an exact colour match – we didn’t want people having to second-guess the difference in colour. We also couldn’t use a regular polish bottle with a label because, to make sure the new formula wouldn’t cure, it would have had to of been in brown bottle – so what to do? We eventually decided on a white powder coated bottle with a window in the center – as pictured above – so clients can see the exact colour
The Salon Magazine
Nice to see a porthole bottle for nail polish, but I do have some misgivings about the Gelish brand mark. By dotting the “i” with a leaf shape, they’ve made it look a bit too much like a lowercase “f.” Word looks more like “Gelfsh” which in my head I’m pronouncing like “selfish.” (Oddly, there is a “Gel Fish” nail salon in Switzerland.)