Today we feature another Shōwa Modan bottle —this one for Name Sugar Yogurt— featuring children’s faces with hats. (Similar to Chichiyasu’s Chi Bow character (のチー坊) and the Hosho “Warranty” milk baby)
The “Name Sugar” brand was first established in 1953 by Japan’s Socialist Party. (Cooperative Dairy Co., Ltd.)
There was an earlier “socialist” cooperative dairy movement in the U.S. (See: Consumer-Farmer Milk Cooperative)
The bottle has red illustrations of a boy with a hat on one side and a girl with a hat on the other side. Both sides have blue type spelling out: “名糖ヨーグルト” which translates to “Name Sugar Yogurt.”
Can’t say who did the face illustrations, but the “NS” diamond logo was replaced in 1964 with the “cow” trademark designed by Ikko Tanaka.
In the photo on the right (from: ☆牛乳グラス☆コレクション☆) you can just make out that logo through the boy’s face., which means that this yogurt bottle must be from 1964 or later.
Photo below via: Ameba
update: turns out that I have the brand name all wrong. Although Google consistently translates the product’s brand name into English as “Name sugar,” I was wrong to trust it. (See Howard’s comment below.)