A little like one of those fake buildings from an early Hollywood western—propped up from behind with scaffolding: the Nutella & GO! pack looks like a jar—or a portion of a jar—but is actually more akin to the bottle & jar shaped packets that we covered last week. (Note how the chamber containing the actual Nutella does not extend all the way to the base of the package.)
(Counter-display/case-pack & video, after the fold…)
German TV spots below feature members of Die deutsche Fußballnationalmannschaft.
Beach Packaging Design