Relating to our earlier post about packages that feature orthographic projection of their contents: these Herman Miller blocks by House Industries certainly do that, but here the direction of projection is flipped.
The carton—(based on the original Herman Miller furniture box “that was used to deliver American modernism”)—orthographically projects its panels inward, onto the sides of the blocks contained within.
What you see is still what you get, but the very nature of the product—the design of the blocks—is dictated by its packaging. (Rather than the other way around)
The package/product design also makes use of of House Industries’ Eames Century Modern fonts. (X-acto knife is just to show scale, I think.)
Beach Packaging Design