O-I’s new “Glass is Life” campaign is the latest salvo in the battle between glass and plastic. Citing the benefits like “Glass is 100% recyclable, endlessly” (unlike plastic) and “Doesn’t leach anything into food or drink” (unlike plastic), this campaign makes the rivalry between glass and plastic explicit. (While plastic has been busy cleaning up its perceived public image by touting the positive environmental impact of light-weighting, biodegradable plastics, etc.)
Interestingly, Owen-Illionois hasn’t always been so dead-set against plastic…
Until July 2007, the company was also a worldwide manufacturer of plastics packaging with operations in North America, South America, Asia-Pacific and Europe. Plastics packaging products manufactured by O-I included containers, closures, and prescription containers. In July 2007 O-I completed the sale of its entire plastics packaging business to Rexam PLC, a UK listed packaging manufacturer.
Wikipedia’s entry on Owens-Illinois
We’ve commented in the past on the contrast between relatively benign beach glass and the eco-disastrous microscopic plastic particles in the ocean’s floating garbage patch. Our trips to Dead Horse Bay have also got me thinking more about glass versus plastic. Add to O-I’s list of benefits of glass over plastic: “better for archeology.”
One odd, apocalyptical side-note: we went just yesterday to Dead Horse Bay Beach and were astounded to see this man in speedos and water shoes padding across the bottles and broken glass to go for a swim in Dead Horse Bay.
(Another video from the “Glass is Life” campaign, after the fold…)
Beach Packaging Design