Top row left: Vonnegut Dollhouse’s CD jacket by Jeff Harrison of Rethink Communications (via the dieline); on right: a Motown box set CD package; 2nd row, left: Log Cabin syrup 100th Anniversary tin (recreating their earlier log cabin shaped tin containers); on right: a house-shaped honey bottle; 3rd row, left: house-shaped milk carton design by Selim Ekmen; on right: an antique biscuit tin; bottom left: cage-themed box for a Vivisect Playset character; on right: house-shaped realtor-swag
2. Package as House
The package is a little house where the product lives. Here, as with the “package-as-clothing” metaphor, the consumer is invited to identify with the product. I’m sort of surprised there aren’t more packages built on this idea. There are lots of house-shaped antique tins containing maple syrup or cookies—or house shaped bottles for syrup or honey—but I can’t tell you how long I searched for a gable-topped Tetra Rex carton designed to look like a house. I can’t believe that some dairy somewhere—sometime—hasn’t used this cute idea, but the only examples I could find of it were Selim Ekmen’s milk carton design concepts. (Has no one ever sold milk or juice in a carton designed to look like a house?)
The Vivisect Playset, I suppose is more of a cage, than a proper house, but if that’s where the product lives, then I say: the metaphor holds. It’s rare to see packaging with barred windows. I would have included Animal Crackers, but that box is actually a circus train car with wheels. (Look for it in an upcoming package-as-vehicle post.)
(One more “package-as-house” example, after the fold…)
Young Ben shows us how the “packaging & housing” thing is a metaphorical 2-way street.
(via: Big Fish, Little Fish)
Beach Packaging Design