First thing I noticed about the package design for the new Medtronic/Minimed 530G insulin pump is that they’ve moved away from the somewhat CPG style of their earlier pump packaging. (see: “Diabetics: let them eat cake”)
Now more like one of Apple’s spare white boxes with a single “hero shot” of electronic eye candy.
In this year’s Fortune 500 issue, this question was asked: Is Medtronic the Apple of medical technology?
Medtronic’s CEO, Bill Hawkins, response was: “I’d say Apple is the Medtronic of computing.”
A more subtle surprise: a spot varnish star burst (not that evident until you remove the shrink wrap) meant to represent the device’s wireless communication features.