Similar to Art Lebedev’s 2011 folding carton (that we featured on Tuesday), but Kramer’s similarly tetrahedral folding carton for Modissa was designed in 1965.
Folding carton with carrier loop for silk scarves from a Swiss fashion store. Black lettering on die-cut white board.
An earlier 1963 scarf pack designed by Burton for Modissa, was a triangular prism shaped folding carton. In this structure, designed 2 years later, Burton expanded upon his triangular theme for Modissa.
What’s the story with the carton’s “carrier loop”?
That’s better explained by a description given on the The Centre for Contemporary Canadian Art’s “Canadian Art Database.” The caption there calls it the “Modissa Christmas ornament.”
It’s a gift box, designed to be hung on the tree like an ornament.
The die-cut holes, revealing the colors and patterns of the scarves contained inside, making these tetrahedral boxes all the more ornamental. (See also: Vance Jonson’s dice-shaped “packaging innovation”)