The photos above show a “Dudes Cigarettes” pack from El Modo Museo’s tobacco collection.
The photo to the right was featured in Graphis Packaging 4 and other design annuals. “Flip-top pack for Dudes cigarettes. Imitation of jeans material with zipper.”
In the “hero shot” photo from Graphis Packaging 4, the lighting on the cigarette pack makes the illustrated zipper, rivits and embossed leather patch all the more convincing due to the shadow of the pack matching the direction of the simulated shadows in the illustration.
The illusion is not as convincing in the photos from the Modo Museum above. (The Modo Museum, by the way, has a tagline that we really like: Del objecto del objecto or “The object of the object.”)
According to Jim’s Burnt Offerings…
1970’s Canadian teenagers thought new Dudes were just so cool. A pack of cigarettes that looked like what you were wearing, was intriguing. Dudes were on sale for just a few months before manufacturer MacDonald Tobacco had them pulled from retail shelves.
This sounds almost as if the brand was pulled due to some Joe Camel type public backlash, but the reality appears to have been a more mundane fail…
Dudes, a brand designed to attract the younger smoker, was launched in June, 1976, but has failed.
a tobacco industry report from 1977
(See also: All the Young Dudes Original Album Cover Art)