While looking into the orthographically-projecting “Dish Doctor” box, I happened to see the Marc Newson designed “Black Box” for Dom Pérignon (via: PopSop) which reminded me that, in addition to the narrowly defined orthographic projection, there are other, less geometrically exacting ways that the surface of a package can reveal its contents.
Newson’s “Black Box” is essentially a black polycarbonate “clamshell” package with a green strap, but since the package itself has a label, it’s hard to distinguish it from an actual bottle at first glance.
The H&M shirt box design by Linn Gustafsson uses whimsical illustration of a striped shirt—but without the extra front & side views of the “Dish Doctor” box. Here, the box in its entirety is meant to represent the shirt contained. (i.e.: no background.)
The photo below (from today’s NY Times) show some of Rick Genest’s skeletal tattoos, which achieve a similar reveal-what-lies-beneath effect. Seeing that he’s a smoker set me to thinking about his cigarette brand…
Beach Packaging Design