Printing ads on aluminum foil
The Reynolds Metals Company had originally perfected their methods of printing on aluminum foil for their packaging business. Then later, in the early 1950s, they started printing ads on aluminum foil, as well. Here, they placed a circus-themed trade ad in a 1954 issue of Printer’s Ink magazine. Does anyone know who the illustrator was?
We made the video above because it’s difficult to capture the effect of these ads in a photograph.
If you expose the photo so that the foil highlights are the brightest areas, then the white areas look like a dingy gray color by comparison. But if you make the white areas look white, then you pretty much kill the reflections.
Still, I want you to also see the illustrations, so I’ll go ahead and scan the pages.
1. The Reynolds Wrap Aluminum Packaging “Sales Bandwagon” ad
At first, I thought that these illustrations of shiny foil packages must have been have done with “hot stamping” or “cold foil.” I was wrong about that. The entire ad was actually printed on a sheet of aluminum foil. Or on a sheet of aluminum foil laminated to paper, to be exact.
They used an opaque white ink to simulate a white page in some places, and let the reflective foil show through in other places to depict their foil wrapped packaging. They added a layer of transparent inks in some areas to make the foil look gold or blue, etc.
See my scans of the other 3 pages, plus 2 other noteworthy (and apparently newsworthy) ads that Reynolds printed on aluminum foil, after the fold. [Read more…]