Top left: Michel Valois of Ches Valois used 2-sided printing to give the boxes for Hedda produits cosmétiques naturels a bright orange interior; on right: Ritual founder Katerina Markov Schneider chose a bright yellow for the interior of her vitamin’s shipping cartons; lower left: Manual Creative gave the corrugated carton for the Soma water filtration system a bright blue interior; on right: The Fount gave the box for Nature’s Beauty aloe vera a bright green interior.
The inner life of packaging
For the fifth and final day of “Box Interiors Week,” we bring you 4 boxes with different colors printed inside. We used to invest all of our effort on the outside of the package rather than the inside. Since products typically needed to compete for attention on the shelf. Why pay for 2-sided printing if the inside color is hidden? Why should we pay any attention to the inner life of packaging? Because it creates a better impression when you open the box.