I’d been meaning for a while to do a roundup of clothing packages that are designed to make the products resemble ice cream and the like.
Partly it’s just a cross-category concept — putting clothes in packaging that we associate with food. But it’s also because the ripple and flow of fabric can be channeled in ways that are unexpectedly appetizing.
The photo above (from the 1984 Graphis Packaging 4) shows the earliest package that I know of, in which a garment was packaged in a cone-shaped container and made to resemble a frozen confection.
Package design for summer pantyhose by Kaser
The cone-shaped container was designed for Kaser-Roth by Stuart Gameson of MCR Compton in Australia. The photo above was actually printed backwards (flopped) in the book, making it a little hard to read the embossed words “Kayser Ices.”
The color photos above (from an eBay auction record on Worthpoint) show the only surviving example of this packaging that I was able to find online. Kayser appears to have named their colors after ice cream flavors. This may have contributed to the seller thinking that he was selling a “never used” cone for ice cream that was, for some reason, made of inedible plastic.
RARE VINTAGE CHOC CHIP TALLS KAYSER ICES ICE CREAM CONE
VERY GOOD NEVER USED… PLASTIC MATERIAL
One more photo and a tiny bit more about the designer, after the fold… [Read more…]