Chicago-based food photographer, Allen Snook took the photo that appears on the box of the onion-ring-resembling product. The pink and purple coloration of the image initially stuck me as an unusual choice. On closer inspection, however, I decided that the yellow ink in those areas must simply have faded over time and that purple and pink onion rings did not appear on the original box. Although I haven’t been able to find any other color images of the packaging to really confirm this.
I like the abstract composition of Snook’s photograph — Onyums above and below. And, of course, we appreciate the way the photographer left an empty dark area for the product trademark.
According to Graphis Packaging 3, Dickens, himself, served as “art director” for the project. Also cool: the chunky, 60s/70s style typography of the logo with its oniony spiral “O.”
More about the product, after the fold… [Read more…]