Box Interiors Lined with Fluorescent Paper
Icelandic artist, Hreinn Friðfinnsson lined these “floor piece” box sculptures with fluorescent paper. I think they’re each entitled “Source,” but I could be wrong about that.
What is it that’s so compelling about these boxes? I think it’s the contrast between the plain brown corrugated cardboard and the unexpectedly vivid interior color. And Friðfinnsson clearly did not use post-consumer shipping boxes. These are crisp new folding cartons that have never been on a UPS truck.
Friðfinnsson, of course, has made plenty of artwork that does not involve boxes. Since packaging is our primary focus, however, we’ll be focusing on his box-interior artworks…