The Indian Trail Cranberries Gift Box
I don’t post every single holiday, but I just put up a post about Traffic Jams. Since readers today are likely to associate Thanksgiving with traffic jams. And they may not be thankful about that part. I figured I really ought post something more Thanksgiving related today. Just to be on the safe side.
Bernard C. Brazeau designed this box for the Wisconsin-based Cranberry Growers, Inc. He patented his design. Filing his application in 1949, he won approval by 1951.
Cranberry package promote turkeys as well as berries
This novel package for Indian Trail cranberries that sells turkeys as well as berries is said to [increase] holiday sales for Cranberry Growers. The new carton features a turkey-shaped window, the turkey cut-out being printed as an order blank for a turkey with the reminder, “Be sure to pick up plenty of Indian Trail cranberries to serve with the bird.” … The cellulose acetate window extends over two panels, yet the whole turkey design stands out when the cartons are stacked so that the bottom one is flat and the top one upright.
Modern Packaging, 1950
A novel gift package, a dark green box with holiday trimmings and cellophane window in the shape of a turkey, was also developed. Five pounds of the most select berries are placed in this package… . This gift box is sold largely through department stores.
Cranberries… Bounce High in Consumer Packages
Cranberries Boost Turkeys
A Wisconsin cranberry firm uses a novel carton with a turkey shaped window. The turkey cutout is printed as an order blank for a turkey and as a reminder that cranberries should be served with it.
Pacific Poultryman, 1950
(An advertisement for the package and Brazeau’s patent appear, after the fold.)