Pre-Op Packaging

Left photo: from The Minnesota Historical Society; middle photo: from Worthpoint; right photo: from JSF0864’s Flickr Photostream

(Pre-Op-Art, I mean)… Vintage packaging with radial spirals or concentric circles that just can’t be contained by the edges of the box:

“The outermost circle is not contained within the boundaries of the box, a graphic device that induces viewers to complete the circle in their own minds. This tendency, though subconscious, nevertheless causes viewers to participate in the dynamism of the package design. Moreover, when viewers extend the design in their own minds, they are also expanding the psychological impact of the package.”

Thomas Hine, The Total Package

Is it just me or is there something kind of compelling about messages conveyed via hypnotic geometry? (See also: The Bridget Riley Look)

Randy Ludacer
Beach Packaging Design

Leave a Reply

Your email address will not be published.