Similar to yesterday’s vintage chalk packaging, there are a number of products for whom “teeth” can serve as a visual metaphor. Some products are more suited than others for this concept. (Chalk and crayons, for example, have nothing to do with teeth and are not meant to be eaten.)
Katie Grider’s proposed Monster Munchkin boxes above use mouth-shaped windows to turn white plastic knife, fork and spoon handles into teeth. (Her trapezoidal boxes also do the alternating upside-down/right-side-up thing.)
Chewing gum products with brand names like “Trident” and “Dentyne” which have claimed various dental benefits over the years would seem ideal for the tooth metaphor. Chiclets whose brand name has become a slang term for prominent white teeth, has been oddly reluctant to capitalize on this metaphor, although McCann Advertising (McCann, Worldgroup India) in a campaign for HappyDent chewing gum, took the bait.
Photo on right from: Lucas Gulard’s Flickr Photostream
Xclé brand has used mouth-shaped windows in a similar way…
(Another photo, after the fold…)
Package design on right is by Ronaldo Rissi