In the late 1960s Robert Motherwell, better known for his black & white, abstract-expressionist paintings, felt an attraction to Gauloises blue cigarette packaging:
I remember when in the last few years I made a series of aquatints with the Gauloises blue cigarette package—because I love that blue as part of the image—Helen Frankenthaler looking at me with stupefaction and saying, “I can’t imagine you being a Pop artist.” And certainly from the French point of view it must look like Pop Art. To me it looked as exotic as Tahiti must have looked to French travelers.
Robert Motherwell, 1971 (via: WarholStars.org)
(A couple of his cigarette pack aquatints, after the fold…)
Beach Packaging Design