Another company that (for a time) had the right to include Coca-Cola’s trademark on their products: Startup, a Utah-based candy company that’s still in existence today…
“In the early days, my father and his brothers were the first distributors of Coca-Cola in this area. They got to using the syrup in candy bars and magnolias (a Startup specialty),” Harry said.
The Startups even used the Coca-Cola name in some of their products, including a Coca-Cola candy bar named the Devil Dog bar.
When the Coca-Cola company was sold to new owners, an injunction was filed to stop the Startups from using the Coca-Cola name, Harry said.
The court decided that the Startups had partial ownership in the Coca-Cola name because they had been using the name for a long enough time without any objection from Coca-Cola. The Startups eventually settled out of court and gave up all rights to the Coca-Cola name.
“There are times when I wish we had kept our share in that name,” Harry said.
Unique Treats and Flavorful Past Help Startup Candy Stay Sweet, April 8, 1992, Deseret News
(More vintage Startup’s Coca-Cola Chocolates packaging, after the fold…)