One of Ceal Floyer’s “Helix” series: What looks like a shelf of randomly arranged, unrelated packaged goods (and other objects) is actually a rigidly organized artwork.
She begins with a plastic template which has a series of different sized holes cut through it… a tool for drawing circles. … “Helix” is actually the name of the company that produce it… Ceal has filled every one of the circles … with some object. Whatever fits that exact circle is used. A toothpaste tube, a Pritt stick, two different sorts of batteries, a candle, a roll of tape, a tablet…there must be about 30 different sized circles and objects.
And all of the objects have a patina of autobiography. But Ceal doesn’t give much away. It’s tantalizing because of its lack of real personal detail. But it’s also comforting in its use of such recognisable and familiar objects. There are a couple of things that I can’t name, but it occurs to me that they are those odd, orphaned pieces of detritus that love to hide at the bottom of drawers or shoeboxes, receptacles of the uncertain bits and pieces in life which we fail to throw away. It’s just such a beautiful and quietly brutal way to present a picture of a life. Whether she thinks of it in these terms I don’t know, but certainly very few, if any, of her other works include anything like as much of a sniff of her life’s detail. It is so rigorous and unflinching a piece. I stand and look at it for ages.
See Floyer in the process of stocking the shelves with objects that fit: here.
(The product which served as the organizing principle of these sculptures, after the fold…)
Above: the Helix brand circle template (and packaging).
Beach Packaging Design