In 2008, when I was first attempting to catalog examples of “Droste effect” packages—(packages that featured pictures of themselves)—I could only find 3 in my grocery store: Land O’Lakes Butter, Morton Salt and Cracker Jacks. Since then, I’ve occasionally found other examples which I’ve posted here. Sometimes they’ve been there all along and I just never noticed the pack within a pack.
All three of the examples I’m showing today are in Steve Roden and Dan Goodsell’s book, Krazy Kids’ Food! and it was only while looking through it for the fifth time that the scales fell off my eyes and I thought, “that banana on the box is pouring cereal from a box—also with a banana on it who is also pouring cereal from the same kind of box!”
Likewise, the family scene on the “Blue Bell Bar-B-Q Potato Chips” bag includes an easy detail to miss: the little girl is holding a bag of “Blue Bell Bar-B-Q Potato Chips.”
(The third example, after the fold…)