The “H” logo on right was designed in 1973 by McFarland Studio, Inc. for photographer, Hank Gans
My compulsion to always try and connect the subject of one day’s post to the next, however pointlessly, today led me to the XYZ logo on the right. (From yesterday’s logo for ABC brand laundry detergent to Selame Design’s 1965 logo for XYZ Venture Capital.)
But maybe the point of today’s exercise should really be to take a closer look at some logos that form letters by connecting round terminators in circuit-like typographic patterns.
The 1959 Westinghouse W (a trademark by 1960) would seem to be the grandfather of this movement. Usually its design is simply attributed to Paul Rand, but other designers appear to have also been involved…
…when Westinghouse hired Eliot Noyes as Consultant-Director of Design in 1959, Noyes hired Charles Eames to work on products and displays, and Rand to redesign the logo and graphics.
Westinghouse’s trademark was designed by Paul Rand in collaboration with Eliot Noyes, consultant design director of the company.
The American Design Adventure, Arthur J. Pulos
The Westinghouse logo was designed in 1959 by Paul Rand, in collaboration with architect Eliot Noyes, Herbert Matter, and Charles Eames. It’s hard to imagine one symbol with so much all-star input.
Designing Logos: The Process of Creating Symbols That Endure,
(Some more Westinghouse product packaging, after the fold…)
Can-opener/knife-sharpener (note how they de-branded the canned goods for this product photo)
Apropos of nothing: a window-shaped die cut window is used in the 1965 package design for Westinghouse’s heating pad.