Bodegas La Purísima’s new label design for Campules makes a couple of interesting metaphorical leaps. On the one hand, equating hair color with wine color, “La Rubia, El Moreno y La Pelirroja” roughly translates to “The Blonde, The Redhead and The Brunette.”
I’ve seen red and white wines occasionally named “redhead” and “blonde,” but this is the first time I’ve seen the idea broadened to include a “brunette.”
But in addition to conflating hair color with wine color, each of these illustrations turns a wine glass into a wig stand, with three different die cut hairstyle shapes, revealing three different colors of wine. How are we to interpret this? Not your natural hair color, perhaps, but, as wigs, maybe they invite us to “try on” all three.
Are there other “wig” wine brands?
(Asked and answered, after the fold…)
Women’s International Group (W.I.G.) put out this “WIG” wine for a worthy cause with the unfortunately indecipherable logotype above.
“…the WIG Foundation was established to restore dignity and confidence to women suffering from the ravages of chemotherapy and other medical conditions by providing custom made wigs. Part of the proceeds from sales of WIG wine go to the WIG Foundation.”
I wonder if this foundation is defunct, since their website (wigwine.com) is longer online.
And just to be surreal…
“A wig in a bottle” from The Museum of Objects of Vertu
See also: Hair Styles & Package Design