Photos from a review of the ZIPit in The Gadgeteer
Unlike some manufacturers in this product category, they wisely avoided the negative irony of packaging their product in clamshell, opting instead for a paperboard carton. Not a prize-winning graphic design effort. (Might also be mistaken for a Glad garbage bag box.) Still, it does communicate the “As seen on TV” vibe that this product embodies…
The thing is, this is not the only “Zip It” product on the market. As is often the case with trademarked names, there are a number of other “Zip It” retail packages to be found in other product categories…
(See more Zip It packaging, after the fold…)
The zip-it bags are a pretty fascinating late-night TV invention, in their own right….
Oh, and there’s also a Mac compression utility called Zipit.
Beach Packaging Design