Another Halloween-themed blog post, this time about two frighteningly similar frozen confections.
Zombis vs Brain Bites: both packaged in tetrahedral Tetra Paks and made anthropomorphic with illustrated monster faces… both capitalizing on a ghoulish “brain food” concept.
(Details about each, after the fold…)
A comparison of the similar packages via: Icelandic Monitor
One difference between the two packs is in the execution of their anthropomorphic features. The faces on Zombís have been applied to pack’s triangular sides with the pointy end at the top of the head. The Brain Bites characters have it the other way around, with the pointy end at the chin.
Zombís is a brand of freezer pops that are created to be eaten out of their “brain.” Each zombie has a personality and name making each character unique with different attributes.
They appear to come in three flavors. The individual Tetra Paks come are sold in a folding carton, designed to include some of those “incomplete package” features we’ve written about in the past.
(Zombís’ illustrations are by Snorri Eldjárn.)
There was also this promotional film made by Purkur…
Creative Concept for an entire new series of ice lollies – tear the top off the lollies and such out their brains before they melt!
They appear to come in assortments of four flavors packed in a folding carton.
An interesting video about Sun Lolly’s branding in general, and Brain Bites in particular…
See also: Different brands. Same brand name!